Learn more about expanding your company into Australia. Schedule a 1-on-1 call today.

Expand your company globally, using Australia as your base.

Scale into Australia with one-on-one support, strategic introductions, and access to up to $150,000 in potential grants.

The GIA Singapore-Australia Market Accelerator consists of both in-person and virtual activities to deliver commercial outcomes for your business.

Learn why 30+ companies from Singapore came before you and what they’ve achieved.

Applications close February 2025.
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A program to grow into Australia first, then global.

Supported by Enterprise Singapore, this program is designed to de-risk and accelerate your global expansion and deliver commercial outcomes in Australia.
Strategic kick off: Begin your strategic planning in Singapore.
Market intelligence: Market research, bespoke mentor identification and introductions.
Supported outreach: Kick-start your outreach for when you're in Australia.
Trade mission: An immersive trip to Sydney and Melbourne.

Why Australia?

Australia is an ideal testing ground for Singaporean companies to validate product-market fit in a Western market. As the 13th largest economy, Australia offers substantial opportunity, geographic proximity to Singapore, and lower competition than larger markets like the UK and US.
Testbed: A testing ground for Western market expansion.
Representative: Reflective of US and UK market characteristics.
Less competition: Australia is less competitive than the US and UK.
Innovation-ready: Receptive to innovation with large corporate budgets.
Great location: An attractive location for both business and lifestyle.

Support to achieve your goals

Validate your opportunity

Use our tried and tested frameworks to create a global growth strategy. The kick-off session and strategic planning takes place in Singapore.

Build your pipeline

Work with Haymarket HQ advisors and bespoke mentors to identify and connect with relevant people, build your pipeline of prospects and referrers.

Scale into the market

Define and refine your go-to-market strategy, and find the right approach to resourcing that allows you to scale effectively.

Hear from our participants

“We found the introductions to relevant people the most helpful as it was challenging to establish these connections on our own while being based in Singapore. They made a real effort to understand the business model and go-to-market strategy, and aimed to connect us with relevant people who could address our questions.”

Vinod Nair
CEO & Founder, MoneySmart

What you get in the program

This is a mentor-driven program designed to produce commercial outcomes for your business.
Access to $50k POC grant
1-on-1 support and mentoring
Masterclasses on key topics
Strategic introductions
Trade mission to Sydney and Melbourne
Intelligence on your market in AU
How it works

Program structure

This is a part-time program consisting of both in-person and virtual activities.

By the end of the program, you will have:
Produced a market-entry strategy for Australia
Begun validating or implementing your strategy
Built a curated initial local network in Australia
Connected with potential partners and customers

Program cost
The cost per company is S$6,100, excluding travel and accomodation. You can have multiple colleagues join you on the program free of additional charges.

POC Grant
Joining our program gives you the chance to apply for a S$50k POC grant, administered by ESG. This grant is only available to program participants.

Other grants
If you have >30% Singapore ownership, you may be able to receive the S$100k Market Readiness Assistance (MRA) Grant to further your activities in the market.

Want to learn more?
Book a 1-on-1 chat with us here.
Applications open for the 2025 cohort
APPLICATIONS

Submit your application before the deadline. Applications will be reviewed and accepted on a rolling basis. We will reach out to you to schedule an interview if there is potential.

March, 2025
PROGRAM

Strategic kick-off   in-person
Work with an individual mentor from day 1 to help create and validate your market-entry strategy. Your mentor will provide feedback, challenge your assumptions and help you determine your next steps.

Virtual Education   
virtual
Join regular masterclasses, live workshops and founders’ experiences to help you understand the fundamentals of doing business in Australia.

Market intelligence   virtual
Gain deep insights with tailored research and bespoke introductions. We identify and provide personalised introductions to industry leaders who can accelerate your market entry and connect you with key players in the Australian ecosystem.

Supported outreach   virtual
Develop a list of targeted connections and goals. We will work with you to achieve them so you can hit the ground running when you're in Australia.

June, 2025
TRADE MISSION

An immersive trip to Sydney and Melbourne. Set potential customer meetings, build partnerships, attend industry briefings and networking events and plug into the local ecosystem.

*Flights, accommodation and food costs are covered by the participant.

Post-program
POST-MISSION SUPPORT

Continue to refine your customer development based on your in-country findings. Learnings will be supported by founder experience and peer-to-peer sessions, additional workshops where required and further curated introductions and connections.

Who this program is for

This outcome-driven program is for companies seeking real results. We measure success through sales, partnerships, insights, and traction. If you're serious about international expansion, this program is for you.

Requirements:
30% SG ownership: Must have at least 30% Singaporean ownership (by either a SG citizen or PR holder).
Tech-enabled: For tech or tech-enabled companies in any industry.
Established PMF: You have a product and have already established PMF in Singapore or other markets.
Time commitment: You must be willing to invest time into this program.
Who this is not for:
Startups without a product
Those not willing to invest time
Those seeking views, not results

Case studies

Cyber security

The company aimed to enter Australia with their cyber platform. Our industry experts advised a pivot through their insurance platform. We connected them with multiple brokers and they are now setting up POCs with two firms.

Education

A tutoring company sought entry into Australia, but our experts identified high competition in the consumer market. We guided a pivot to a B2B model targeting universities and facilitated introductions to key universities and state governments, resulting in MOUs with two major institutions.

Healthcare

A healthcare company solving the burden of chronic disease was paired by our experts with a Government MP and local community group. Their partnership pilot will be launching in the early new year.

Fintech

Despite commissioning local market research, a fintech struggled to find its competitive edge for Australia. We introduced them to former executives of top competitors and regulatory experts, transforming their GTM strategy and providing a clear path forward.
For companies of all kinds, especially those with an intrinsic connection to Australia
Green, climate, energy, agritech
Fintech, reg tech, cyber & security
Smart cities, infrastructure, construction
Enterprise blockchain
Education and edutech
Medtech, machine learning & robotics
Get in touch with us!

Chat with us to learn more

Learn more about expanding your company into Australia. Find out why tech companies are flocking to Australia and meet the HHQ team.

Schedule a 1-on-1 call today.

50 companies
Supported with their expansion into Australia
$1.2 billion
Combined valuation of program participants
*This includes participants from our other Australia-specific landing pad programs.

Common Questions

Our team is here to answer any questions you might have.
Are there any program costs? Will you take equity?
The GIA Singapore-Australia Market Accelerator is supported by Enterprise Singapore as official partner for the Global Innovation Alliance (GIA). If selected for the program, most of the participation costs will be funded by Enterprise Singapore for Singapore companies. We do not take equity.

A fee of S$6,100 will be paid by participating companies. You may also access up to S$150k in potential grants if you are eligible.
Are flights and accommodation provided for participants?
Participants are expected to arrange their own transport and accommodation for the in-market immersion portion of the program.
What is the time commitment?
There is approximately 16 hours of content spread over 10 weeks, excluding your 1-on-1 mentoring sessions.

Participants are also expected to spend their own time outside of the program to complete their market expansion strategy, prepare their pitch, reach out to partners and prospective customers and to prepare any other materials.
Who are the mentors who will be working with me?
Our mentors are drawn from our pool of entrepreneurs, experienced investors and industry leaders with deep expertise in their fields. They will be able to provide targeted Australia specific advice based on your business objectives and priorities. In addition, we select mentors based on the profiles and industries of the startups in each cohort to provide specific value to your business.
Do I have to be a Singaporean company to participate?
Only Singapore-based startups (Singaporean or Singapore Permanent Resident founders that hold at least 30% equity in the company) are eligible for participation and funding in the program.
How many team members can participate in this program?
Typically, a company would send one of their co-founders or a senior manager to attend the program. You can have multiple colleagues join you on the program free of additional charges.
Do I have to be present for the entire duration of the program?
While we encourage founders to fully participate in the entire program, we understand that founders often have pressing business needs and personal obligations.

Therefore, full participation is not mandatory. We do require advance notice during times of absence and for you to attend 75% of our sessions.

Participation in the trade mission is obligatory.
Is this program only for tech companies?
This program is open to companies of all sizes and industries. However, tech companies may find more benefit from the program.
Join the cohort for 2025.

Apply for the program now

Grow and scale your company in the Australia market.
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