Expand your company into Australia

A virtual program to fast-track your greentech companies into Australia. Validate your market opportunity, create your entry strategy, and get targeted introductions to accelerate your success.
Apply now to join the 2025 cohort. Closes January 27, 2025.
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Are you a Singaporean company? You may be better suited for our Singapore to Australia program. Learn more here.
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Increase your success in Australia

Powered by City of Sydney, this program is designed to fast-track your market validation and help you build your network in Sydney.
It’s your gateway to scaling your innovative solutions globally while contributing to a more sustainable and resilient future in Australia.
Validate your opportunity: Work with an individual mentor to  assess your opportunity in Australia.
Develop your strategy: Get 1-on-1 expert mentoring to create a competitive market-entry strategy.
Get connected: Get 3 targeted introductions to experts in your industry.

Why Australia?

Australia is leading the charge towards a more sustainable future through government-led incentives, more investment and increasing adoption rates of green technology. There are major opportunities for international companies to expand and play a role in reaching these goals.
Stricter enforcement: Stricter ESG reporting regulations amongst businesses and corporations create demand for innovative compliance solutions.
Government subsidies: The AU govt. is making substantial investments in green energy through subsidies and grants for businesses and residents, creating valuable opportunities for companies.
Higher demand: A significant increase of awareness and adoption of smart eco-friendly technologies by households and commercial sectors.
Top 3 VC investment: Green and clean technologies rank among the top 3 industries for VC funding and interest, with $1.4B capital raised to date in AU in 2024.
R&D capabilities: World-class research capabilities in green technologies.
Sources:
‍2024 Australian Climate Tech Industry Report, Climate Salad
‍Australian Green Economy Prospectus 2023

Get support to achieve your goals

Design a strategy that works

Validate you opportunity and work with a mentor to create your market-entry strategy based on tried-and-tested frameworks. Consolidate your knowledge with resources and educational masterclass recordings.

Get help to implement it in Australia

Get 3 targeted introductions to experts in your industry to help move your company forward. Explore further pathways after the completion of the program to scale your company into Australia.
“The program has truly been a very insightful learning experience in exploring deeper into the Australian market and opportunities. Not only due to the awesome sessions and mentors, but also, more importantly, all the connections made possible during the program."
Gerry Mangentang —  Founder, IZY.ai
How it works

Program structure

This is a virtual and intensive program. By the end of the program, you will have:
Validated your market opportunities in Australia
Created a competitive market-entry strategy for Australia
Built an initial local network in Australia
Connected with potential partners and customers

Program cost:
The cost per company is a nominal fee of A$499.

There are no additional charges for multiple team members to join.This program is subsidised and made possible by the City of Sydney.

‍Want to learn more? Book a chat with us here.
January, 2025
APPLICATIONS

Submit your application before the deadline. All applications will be reviewed carefully and on a rolling basis.

We will reach out to you to schedule a call to get to know you if there is potential.

The final date of application submission is January 27, 2025.

February, 2025

PROGRAM (4 weeks)
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‍Onboarding: Introductory call to understand your company and kick-off session to meet your peers and learn about the program.
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Market-Entry Canvas: Map out your business model, market-entry strategy, and goals using tried-and-tested frameworks.
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‍1-on-1 Mentoring: Go over your market-entry canvas with an expert mentor who will challenge your assumptions, provide critical feedback and refine your strategy.

‍Virtual Dashboard: Access resources and educational content to help you understand the fundamentals of doing business in Australia.

‍Connections: You will receive 3 targeted introductions to relevant parties that have been specifically vetted based on your goals.

Wrap-up Session: Consolidate your learnings, share feedback and explore your next steps.

Post-program
POST-PROGRAM SUPPORT

Your journey doesn’t end when the program ends. Keep the conversation going with your mentors, peers and connections.

Your mentors will continue to work on supporting you and reaching your goals as defined during the program after the virtual program has concluded.

If you're ready to advance to the next stage of expansion, we’re here to help. Let’s explore your next steps together.

Case studies

Greentech

A Norwegian solar company was connected with local greentech hubs, including the leading university research laboratory on solar energy applications in Australia. They received feedback on their brand localisation, along with actionable steps to advance their go-to-market plan.

Agtech

The company deepened their understanding of the Australian business landscape through masterclasses. They were introduced to a prominent agtech expert and investor who provided valuable insights. They are now active in the Australian market and working with a local partner.

Healthtech

A healthtech company sought to understand the Australian market better as a gateway to other markets. We paired them with a mentor with extensive medtech background who helped refine their market-entry strategy. They have since completed their clinical trials in Australia and set up office.

Fintech

A South Korean fintech with an innovative risk solution was connected to banking industry experts to gain insight into Australia’s regulatory environment. They were paired with an Australian partner who is now supporting them to acquire clients and establish a local presence.
Sydney Landing Pad

Chat with us to learn more

Learn how you can grow and scale your company. Find out why Australia is the market for you.

Schedule a 1-on-1 call today.
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Who is this program for?

This outcome-driven program is for companies seeking real results. The program is open to all international tech companies with a solution addressing environmental challenges or creating positive impact.
Not based in Australia
Established PMF in at least one market
Green focus
Time commitment
Tech-enabled
This program is for those with a green focus. This includes, but is not limited to, the following key areas:

Smart city operations

Technologies enabling efficient, sustainable urban management

Examples:
Efficient resource management in buildings and supply chains
Carbon-neutral technologies
Recycling and waste reduction

Renewable energy

Solutions driving the transition to clean, sustainable energy sources

Examples:
Innovations in energy, water, and waste management
Sustainable transport and alternative fuel sources
Technologies enabling net-zero emissions

Regenerative & Circular Economy Solutions

Systems and innovations that restore ecosystems and close resource loops
‍
Examples:
Circular economy technologies and systems
Drought-proofing and water-recycling solutions
Regenerative technologies addressing pollution
Tackling equity issues related to climate change

Sustainable Practices

Tools and platforms empowering organisations to achieve sustainability goals

Examples:
Technologies to build staff capability for environmental outcomes
Environmental reporting and communication platforms
Decision-making systems for efficient, sustainable operations
50 companies
Supported with their expansion into Australia
$1.2 billion
Combined valuation of program participants
*This includes participants from our other Australia-specific landing pad programs.
“Thank you for the opportunity to be part of Sydney Landing Pad. The best part was networking with other participating startups, as well as the SLP staff who provided detailed step-by-step guides on what it takes to set up a company in Australia."
Young Juhn —  CEO, Wellysis
For companies of all kinds, including:
Tech startups and scale-ups
D2C Brands
Consumer and B2B Software
Blockchain and Web3
Education and edutech
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Common Questions

Our team is here to answer any questions you might have.
Get in touch
What are the selection criteria?

We assess applications based on several factors, including:

  • Alignment of your solution with key issues outlined
  • Market potential in Australia
  • Strength and experience of your team
  • Sales performance and/or funding track record
  • Eligibility for Australian government grants (if applicable)
  • Commitment to establishing a presence in Australia
Is this program only for tech companies?
This program is open to tech and tech-enabled companies of all sizes and industries that address environmental challenges. Not sure if you’re eligible? Reach out to us, and we’ll be happy to assist.
Is the program 100% virtual?
Yes, the program is completely virtual. All group content will be recorded and uploaded.
What is the time commitment?
This program consists of 2 group calls, an introductory call and one individual mentoring session (approx. 30-45 minutes each). Participants are expected to spend their own time outside of the program to complete their market expansion strategy and to prepare any other materials in preparation for their mentoring sessions.
How will you accommodate time differences?
We endeavour to schedule group sessions at a time that is accessible to all participants. All group sessions are recorded and made available for viewing. 1-on-1 mentoring sessions are booked individually in accordance to the schedules of our mentors.
Are there any program costs? Will you take equity?
The program cost is A$499 per company. The program is subsidised and sponsored by City of Sydney. We do not take equity.